Mission Statement

Initially, I was planning a post on why I blog, as a continuation in my attempt to re-re-introduce myself to the blogging community.  Instead, I decided to tackle the small but significant task of creating a mission statement, after I saw this article.

Here was my process:

Step 1: “Write It Out” – Jot down everything you are currently blogging about, all categories considered.

My List: NYC places of interest, city musings, shop items, shop updates, blogging, knit inspirations, art/artists, personal randoms, crafter interviews, knit tutorials, knits in fashion, design inspiration

Step 2: “Cross It Off” – Edit the list by eliminating topics you don’t feel passionate about

My Eliminations: knit tutorials, art/artists (unless they are related to knitting), possibly crafter interviews

Step 3: “Combine Things” – Combine topics that could work well together in the same post

My Pairings: shop items + shop updates, knit + design inspirations

Step 4: “Find Consistency” – Try to spot topics that stand out from the revised list and re-evaluate it

My thoughts:  Personal randoms can be a broad topic.  I would love to write about certain lifestyle points on the blog, but I am not sure how personal they will be.  Should I only write about personal elements when they correlate with another blog topic?

Step 5: “Find Direction” – Ask yourself questions about your blog’s intentions and write one sentence to sum up your blog

My questions: What would make this blog unique so it stands out from others?  How to make a craft-inspired blog appeal to non-crafters?  How to make my life in NYC an inspiration to others?  Will readers be interested in both aspects of Ita Vero NY even though the posts might be separate?

My Sentence: I want to create a space to share my knitting projects and knitwear store, and how living in NYC constantly inspires how I work and approach my life.  It has always been a dream of mine to live in New York, and while I have worked hard to make this possible, I am still fortunate to call this place home.  It would be funny to reminisce on my favorite places and memories of living in such an eclectic environment in one place. 

Okay, so that was more of a paragraph, but I’m getting there! I could also never imagine my life without knitting and creativity; I started the blog as an outlet to be creative and exercise other passions I would not be able to pursue in my day job.  The blogging world is over-saturated by ego bloggers and personal style blogs.  It would be nice to be a part of a written community that inspires the pursuit of dreams and experiences rather than shopping hauls and selfies.

Readers, any thoughts on how you have fine-tuned your blogs?  Anyone else interested in trying this exercise?

Advertisements

Current Goals: November

Things in life rarely go according to plan but I do believe it’s important to make goals for yourself.  However little or grand, short term or long term, they bring a certain sense of perspective and motivation.

Here are a few on my mind:

Read through my promotions emails/newsletters  

Ever since Gmail started to automatically separate emails by category, I feel like there’s a serious chunk of emails (10,147 to be exact) I’m missing out on.  There are so many great websites out there that offer valuable advice and guidelines on various projects I’m trying to start.  Whether it’s tricks to maximize SEO tags, cute packaging ideas, or blogger burnout woes, there is a wealth of information I have been ignoring.

Seriously stop buying yarn

Danger Zone

 

I need to keep walking when I see that cute holiday display and plush merino on sale.  In fact, it is best to RUN!

 One new post every week

This might seem like ages in the blogging world, but I juggle a full-time 10hr-ish job, grocery shopping, a social life, and now this blog!  Setting small goals that are more reachable and realistic create clearer focus and a calmer mind.

 

What are some small and not-so-small goals that you are focused on right now?

What’s in My Knitting Bag

I have no fancy designer bag, but I do have a tote bag full of knitting and crocheting goodies!

Here is my spin on those popular “What’s in My Bag” posts, as a knitter.

Fun fact:  I have never bought a bag without zippers in my life.  Most of the time, I carry my knitting around in a freebie tote like this one from Urban Outfitters, or ones I pick up from work trade shows.  However, OtterburnPQ, offers some great bags designed specifically for knitters and their projects.  Storeowner and designer Jésabelle was featured in an interview here last year!

Inside my bag…

Current Project – pretty self explanatory, it is what it is.

Small Notebook – I love the office supplies at Muji, especially their pens and notebooks.  This one is so minimal and lightweight, plus blank pages provide more flexibility for when I feel like scribbling calculations or sketching.  I’m on the lookout for a small notebook with graphing paper, so please comment if you know of one!

Miscellaneous Tools (from left to right) –scissors, crochet hook and/or knitting needles, stitch holder, cable needle, tapestry needles, stitch markers

Those little tools are stored in the loveliest little embroidered bag gifted from a co-worker.

 Readers, what do you always have to carry in your knitting bag?

The Carnegie Mittens

New item in the shop!

These mittens, named for the Carnegie Hill neighborhood in New York City, are knit from 100% merino wool.  Merino wool refers to a specific breed of sheep that produces the finest yarn quality.  The finer the yarn, the less susceptible it is to breakage, which you usually see as pilling in sweaters.  Because they are hand-crafted from Italian merino wool, these mittens feel like the softest, most plush cotton material, without the scratchiness of other wools.

The textured stitch of the mitten add a subtle design element and extra grip.  Soft charcoal colors and minimal styling allude to classic menswear influences.

Available now in the store.

Color Palettes

What colors do you think of as we transition from summer to fall?  For me, it’s all about muted, dusty beach tones for some reason.  It reminds me of a scene at the beach when it’s about to storm.  Pops of wine and soft pastels also come to mind.  As I clear out and edit my yarn inventory, I’m trying to figure out which colors, yarns, and textures to incorporate into the next few pieces.

Image via Linen, Lace, Love

Here are a few color inspirations I’ve been looking through.  What inspires you about color?  Which colors come to mind when you think of the end of summer?

Mark Rothko

I also love the freshness of a warm fall tone with creamy neutrals, as seen on Thrifts and Threads.

What are your favorite colors to wear during this transition?

Woodlands

After seeing an abundance of lush forests on a mini road trip through Vermont last month, I came up with three new designs inspired by the scenery.  I am starting to get the hang of a true winter vacation, dreaming of redwood forests, snow, cozy log cabins, hot chocolate by the fireplace…and Sean Parker’s unforgettable wedding.

Here’s a look at the latest additions to the Ita Vero shop, and the images and places that have inspired them.

Ita Vero Cable Color Block Beanie

Ita Vero Ombre Cable Hat

Ita Vero Olive Knit Headband

Blush

I’ve just added another lovely scarf to the shop.

The fur cables cowl is an interesting mix of a chunky yarn that blends into a fine fur textured knit.  I’ve been daydreaming of soft blush and rose tones, romance, and winter chills since I’ve been spending so much time indoors this season.

Below is some of the inspiration that created the vision behind this piece.

Both yarns are incredibly soft to touch and warm.  The pretty blush tones are a romantic shade of neutral colors and pair well with a wide range of skin tones.

The dimensions of the scarf allow for it to be worn long or twisted for a more snug fit around the neck.

New

Added a few new items in the shop.

I’m clearing out my inventory, so there are a few beautiful yarns listed for bargain prices!

And introducing the new Grayscale Ombre Beaded Texture Knit Hat ($26).  I love the idea of embellished knitwear, and this piece has subtle scattered hand beading between the ombre colors.  The fun seed stitch variation also adds elements of texture to the design!