Initially, I was planning a post on why I blog, as a continuation in my attempt to re-re-introduce myself to the blogging community. Instead, I decided to tackle the small but significant task of creating a mission statement, after I saw this article.
Here was my process:
Step 1: “Write It Out” – Jot down everything you are currently blogging about, all categories considered.
My List: NYC places of interest, city musings, shop items, shop updates, blogging, knit inspirations, art/artists, personal randoms, crafter interviews, knit tutorials, knits in fashion, design inspiration
Step 2: “Cross It Off” – Edit the list by eliminating topics you don’t feel passionate about
My Eliminations: knit tutorials, art/artists (unless they are related to knitting), possibly crafter interviews
Step 3: “Combine Things” – Combine topics that could work well together in the same post
My Pairings: shop items + shop updates, knit + design inspirations
Step 4: “Find Consistency” – Try to spot topics that stand out from the revised list and re-evaluate it
My thoughts: Personal randoms can be a broad topic. I would love to write about certain lifestyle points on the blog, but I am not sure how personal they will be. Should I only write about personal elements when they correlate with another blog topic?
Step 5: “Find Direction” – Ask yourself questions about your blog’s intentions and write one sentence to sum up your blog
My questions: What would make this blog unique so it stands out from others? How to make a craft-inspired blog appeal to non-crafters? How to make my life in NYC an inspiration to others? Will readers be interested in both aspects of Ita Vero NY even though the posts might be separate?
My Sentence: I want to create a space to share my knitting projects and knitwear store, and how living in NYC constantly inspires how I work and approach my life. It has always been a dream of mine to live in New York, and while I have worked hard to make this possible, I am still fortunate to call this place home. It would be funny to reminisce on my favorite places and memories of living in such an eclectic environment in one place.
Okay, so that was more of a paragraph, but I’m getting there! I could also never imagine my life without knitting and creativity; I started the blog as an outlet to be creative and exercise other passions I would not be able to pursue in my day job. The blogging world is over-saturated by ego bloggers and personal style blogs. It would be nice to be a part of a written community that inspires the pursuit of dreams and experiences rather than shopping hauls and selfies.
Readers, any thoughts on how you have fine-tuned your blogs? Anyone else interested in trying this exercise?